“Snowmass-at-Aspen – – has very good times!” (Doug Jones) “[Snowmass-at-Aspen was] a kind of good-times machine…” (Peggy Clifford)

Background to Quote 1:  “Snowmass-at-Aspen – – has very good times!” (Doug Jones)

On a summer day in the early 1970s I was with my family in our 1965 Buick Riviera Gran Sport, westbound on I-70 in the middle of Colorado’s Rocky Mountains, looking forward to what would be at least our second family vacation at the Silver Tree Inn located in Snowmass-at-Aspen.  I was in my customary seat – – back seat on the passenger side of the car.  My younger brother Doug was in his customary seat, the middle seat in the back row.  All of a sudden Doug started singing a song we had never heard before, a song he had made up himself, which went something like this:

Snowmass-at-Aspen – – has very good times!
Got skiing!  do do do do-do
Got tennis!  do do do do-do
Got swimming!  do do do do-do
Snowmass-at-Aspen, has very got very good ti-i-i-imes!

Background to Quote 2: “[Snowmass-at-Aspen was] a kind of good-times machine…” (Peggy Clifford)

“At [the center of Snowmass-at-Aspen] was a square with a clock tower and fountain. Shops and restaurants ringed the square. Beyond them were lodges and condominiums, beyond them were the playing fields – – ski slopes, golf course, tennis and paddle tennis courts . . . [Snowmass-at-Aspen] was not a town, but merely a kind of good-times machine, and the good times were organized and codified. They were also unreal. The fact that there was a real town named Snowmass with a history, residents, houses, and businesses just down the road was not seen by [its developers] as a stumbling block. Market research indicated that Snowmass was a promising name for a ski resort and that the Aspen connection was worth millions in publicity. So, Janns both built an instant town and named it after a celebrated real town…” To Aspen and Back: An American Journey Hardcover – 1980 – – by Peggy Clifford (pp. 107, 108)

Book description from amazon.com:

A non-fiction chronicle of Aspen, Colorado during the 1950s through the 1970s by long-time journalist and resident, Peggy Clifford. Introduction by Hunter S. Thompson, occasional resident, friend of the author, and candidate for Sheriff of Aspen.

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