The author’s story of his visit to BYU sounded familiar. Turns out I had heard it before, and reported on it here: The Best Story from Sunday (3-1-09) | The Greg Jones Blog.
Excerpt from the New York Times article: SEVERAL years ago, I visited Provo, Utah — in the heart of what its residents call “Happy Valley” — to deliver a lecture at Brigham Young University. My gracious hosts sent me home with a prodigious amount of branded souvenirs: T-shirts, mugs — you name it. The Mormons are serious about product placement.One particularly nice gift was a briefcase, with the university’s name emblazoned across the front.